Improving primary care through digital
Improving primary care through digital

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  2. Start your entry (save it in-progress).
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As the front door to an increasingly pressured NHS, strengthening access to primary care services is an essential lever for future NHS sustainability. Throughout the pandemic it also became clear that many patients also prefer the convenience and more personalised approach to managing their health needs closer to home.

Digital products and services provide a key enabler of change. Across the country, organisations and systems are now looking to deliver digital-first primary care to increase capacity and improve patient choice, in order to reduce the 8am appointment booking rush and support the national ambition for improved access to primary care.

This award will recognise the successful development and implementation of digital projects, products or services that are improving access, independence and choice for patients, and enabling staff to optimise capacity and quality of care. Judges will be particularly interested in initiatives genuinely co-produced with staff and the communities they serve.


  • All NHS providers of primary care, including pharmacy, optometry, and General Practice, and systems including ICBs and PCNs
  • Evidence must relate to a project, ongoing or completed within the 2 years up until the award entry deadline.


  • Provide a clear rationale for the digital project, product or service and the context in which this was required.
  • Explain the project aims and what strategic thinking was done before bringing technology to the table.
  • Define the intended measures of success and the steps put in place to achieve them


  • Describe how the project, product or service was seamlessly developed and deployed whilst retaining any existing services to minimise disruption to patients and staff.
  • Provide qualitative and quantitative evidence of improved patient access, experience and/or outcome as a result of the digital project, product, or service.
  • Share any financial impacts of implementation, including evidence relating to value for money and/or efficiencies realised by the project, product, or service.


  • Discuss how this digital project has provided a boost to the wider mission to bring care closer to home across the system, and how it will achieve lasting impact.
  • Evidence how the patient and staff experience has improved as a result of the new digital project, product, or service.
  • Share any other value generated, including unintended benefits, of the digital project.


  • Describe and provide testimonial evidence of the working relationship between the technology partner (if relevant) and the NHS organisation that enabled a genuinely co-produced product or service.
  • Share how all relevant staff were engaged in the design and implementation of the project, product, or service.
  • Explain how patients, service users or the community were involved in the design, planning and implementation of this project, product, or service.


  • Describe and if possible, evidence how the learnings from the project or product/service development have been shared across and beyond your organisation or system.
  • Discuss the scope for further replication or scaling up of this project, product or service in other settings.

Improving primary care through digital

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To find out more

Entries, attendance and sponsorship enquiries, contact Faysal Chaudhry   020 3510 7110
Media and marketing enquiries, contact Rebecca Bright 0207 608 9056
Judging and event management, contact Awards Support 0207 608 9086